Investment

What should you do with the keywords?

• Create articles for different keywords.
• Be sure to include an internal link to your article in a column article with relevant reinforcing text.
• Advertise your articles as usual.
• Here is a summary of steps five and six to make the problem easier to understand.
• Create a column article for each high quality website traffic keyword that is essential to your business.
• Also, identify keywords for each keyword.
• Create articles that target high-key keywords (support articles).
• In backup articles you link to a column article.

Practical program

Do your keyword research and target three to four high-key keywords for every ten of your top keywords.

Create a plan to publish articles with keywords.

Step 7: Optimize your in-page SEO skills

When creating content for your columnar and backup articles, you need to make sure that your in-page SEO is fully optimized.

The main purpose of in-page SEO is to help search engines understand your content and its meaning.

In-page SEO you deal with things like this:

1.   Title optimization

2.   Meta description optimization

3.   H1 tag optimization and titles

4.   Proper use of keywords in the content of the page

5.   Image SEO and video optimization

6.   Efficient use of internal links

Practical program

1.   Review and optimize your titles and descriptions

2.   Browse all pages of your website and optimize in-page SEO

Step 8: Inspect the content

In addition to generating new content, one of the things you need to do to make sure your current content is in line with your SEO goals is content inspection.

Content inspection is the process of analyzing each page of your website and identifying that:

• Delete content
• Improve content
• Republish content
• Merge content

The overall purpose of content inspection is to boost the website by removing pages that have no rankings, traffic or links. You can read my previous guide on how to identify worthless content, but as a general recommendation, do not be afraid to delete content if it does not meet your standards.

Having fewer but higher quality pages is better than having a large number of low quality pages.

Practical program

Inspect content and delete or improve poor quality pages from your website.

Step 9: Advertise your brand online

If you have reached this point and you are ready to work on step 9, it means that:

• Your website is optimized for technical SEO
• Check your in-page SEO
• You have plans to produce column content
• You have plans to create support content
• You have reviewed the content and removed all low quality pages from your website.

this is great! What's next? Now is the time to start off-page SEO.

In short, off-page SEO refers to SEO techniques that go beyond the content of the website.

In order to be seen by Google, you need backlinks and branding.

Let's start by naming the brand first and move on to link building in step ten.

Why is branding important in modern SEO?

If you ask any SEO expert, he will tell you that links are still important for achieving a high ranking in Google.

At the same time, there is another way to gain the trust of search engine algorithms, and that is branding.

How is brand name different from SEO links?

Branding does not necessarily involve linking to your website. It can happen in any online media such as Facebook and other social networks. The link (if any) can be in the form of a nouveau riche code.

How can naming without linking help ranking?

Search engines can recognize the brand name, which translates to more authority on the site. They are not as strong as high quality links, but this is a factor that is considered by all major search engines, including Google.

Gary Ellis (Google Trends webmaster analyst) has spoken several times about the impact of branding. Here is a quote from his main message in SEO Brighton: